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MacWorld 2008: MacBook Air - January 16, 2008

After a week’s worth of speculation of the big announcement, Apple’s CEO Steve Jobs presented us with a ultra-portable notebook entitled the MacBook Air. We were on the show floor and had a chance to mess with the tiny laptop. We got a few pictures of the MacBook Air, its SuperDrive (aka CD/DVD reader+writer), and [...]

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MacWorld 2008 Keynote - January 15, 2008

We’re at the Keynote and here’s what is happening:
9:15 am - Leopard sales reach 5 million. (20% of Mac users have upgraded!)
9:20 am - Time Capsul announced for backing up computer via Time Machine. The device is a new AirPort Extreme with a HDD. Available in 500GB and 1TB for $299 and $499, respectively.
9:30 [...]

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New Apple Ads During Emmys - August 29, 2006

On August 27, 2006, during the Emmys, Apple showed off three brand new “I’m a Mac and I’m a PC” advertisements. Steve Jobs had stated that he had over 20 more “in the can” during the WWDC, when he announced the new Mac Pro. These ads are a powerful marketing scheme for Apple and on [...]

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Apple Introduces The “Macbook” - May 17, 2006

Today, 05/16/06, Apple announced the second line of Intel Core Processor based laptops. The new “MacBook” line is more affordable than the MacBook Pros which were released in January. Although the MacBooks are cheaper and more compact, the new line now lacks many features and has less power than the MacBook Pros. The MacBooks have [...]

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Apple - Boot Camp Beta - April 8, 2006

On Wednesday, (04/05/06), Apple released a new program, Boot Camp, which allows running Microsoft Windows on any of their Intel-based machines. Although the software is still in BETA, Apple has already included most of the standard drivers necessary to run Windows on their hardware. Boot Camp works by allowing the user to choose from either [...]

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