Phil Schiller, the SVP of Marketing at Apple, filled in for Jobs. He began by presenting a lot of new software applications that would soon become available to Mac users: iLife ‘09 and iWork ‘09.

Let’s start with the applications included in iLife ‘09. The new version of iPhone features Facial Recognition, which will automatically scan through your entire library and tag people in each image once you assign a name to a face. Users will then have the ability to browse through their photos by “Faces” to find every instance that a person appears throughout your entire photo gallery. iPhoto will now also support Geo-tagging, which will take coordinates from GPS enabled imaging devices such as the  iPhone (or Blackberry Storm) and assigns locations to where they were taken. A built-in interactive mapping tool, based on Google Maps, will allow browsing through your photos by locating them as pinpoints on a map. Finally users will also have instant way of uploading images directly to Facebook or Flickr. Tagged faces will be tagged on Facebook while Geo-tagged images will be noted on Flickr. iMovie ‘09 and GarageBand ‘09 also received upgrades which add new functionality. iLife ‘09 will be included on all new Macs, but if you have an older machine it will become available for $79 this month.

Next up was iWork ‘09. Keynote ‘09 now offers the ability to create advance transition effects with simple commands.  The program will be able to support displaying 3D graphs and charts. A new iPhone and iPod Touch application will also become available for 99 cents, turning your portable device into a remote control. Unlike a standard clicker, the application will display presenter notes and slides, which many speakers may soon adore. Pages ’09 and Numbers ‘09 also received upgrades. Apple also announced iWork.com, which allows users to easily upload and share their documents online with others. iWork ‘09 is now available for $79 in retail stores; however it will only run you $49 if you buy it at the time you purchase a new Mac.

Last but not least was the new 17-inch MacBook Pro. When Apple released the new 13-inch MacBook and the 15-inch MacBook Pro late last year, the 17-inch model was left in the dark with the old body. Today Apple refreshed the design giving the 17-inch MacBook Pro the new single piece aluminum body that its smaller siblings share. Most notable about this monstrous machine might be the fact that Apple claims a whopping eight hour battery life. And the unit isn’t too bulky either. It retains .98-inches thick body throughout and weighs about 6.6 pounds making it both the thinnest and lightest 17-inch notebook on the market. The unit is loaded with a LED-backlit 1920×1080 resolution display, now offered in glossy and matte. Also has the newly introduced large glass Multi-Touch trackpad, which clicks. It can be configured with Intel latest Core 2 Duo processor running at 2.93 GHz, up to 8GB of DDR3 RAM, and either a 320GB 7200RPM HDD or a 256GB SSD. And just like the 15-inch MacBook Pro, it comes with both the NVIDIA GeForce 9400M and 9600GT for either saving battery life or for high performance, respectively. It all sounds great, but I personally don’t know too many people who are willing to spend $2,799, which is the starting price. But if you happen to be interested, units will begin to ship at the end of this month. Apple has already begun taking pre-orders.

Finally Schiller announced the new variable pricing scheme on iTunes. Previously all songs were priced at 99-cents; with the new scheme, songs will be available for download for as low as 67-cents, the standard 99-cent price, or for as high as $1.29 cents. Although Schiller claims more songs will become available at the lower price than the higher, time will show whether this will be beneficial to everyone. And as a bonus, Apple will begin to turn 8 million of its 10 million songs DRM Free, by the end of March. Those who wish to upgrade to the DRM Free tracks will have the ability to do so by paying 30 cents per song or 30% of the album price. I’m personally glad to see this day finally coming!

Overall, the entire Keynote seemed to be bummer. Other than the software, there’s wasn’t much that would excite the average Apple Fan or consumer. Unless you’ll planning on buying a notebook for nearly three grand, of course. Either way, CES in Las Vegas gets kicked off tomorrow with Press Day. Skatter Tech will be on the ground with coverage, so stick around!

Links: Apple.com | iLife 09 | iWork 09 | MacBook Pro 17-inch

The New Apple iMac:
Apple’s sleeker and aluminum-enclosed iMac now sports Intel’s latest Core 2 Duo Extreme Processors, which support running up to speeds of 2.8GHz. The machine is a powerhouse as it has room for up to 4GB of RAM and 1 Terabyte (TB) of internal storage! With a fast processor, enough RAM, and storage space, the 265MB ATI Radeon HD 2600 PRO makes the iMac perfect for video editing. In addition the iMac now comes standard with a built-in iSight, Bluetooth 2.0, 8x Dual Layer DVD/CD Burner, AirPort 802.11n (+ a/b/g), Gigabit Ethernet, FireWire 400 & 800 ports, 3 USB ports, Stereo Speakers and a Microphone. Although Mac OS X Leopard won’t be available until this October, it will still be able to run both iLife and iWork 2008. The new iMac is available with a 20-inch or a 24-inch display. Pricing for the 20-inch starts at $1,199 while the 24-inch begins at a whopping $1,799.

The iMac can also become truly cable-free if you spend an extra $50 to replace the wired mouse and keyboard with Apple’s Mighty Mouse and new Wireless Keyboard, which connect to the computer’s internal Bluetooth receiver. In addition the ultra-thin aluminum keyboard includes special function keys such as brightness/volume control, disk eject, iTunes play/pause, Exposé, and more!

iLife 2008:
As iLife has been one of Apple’s strongest selling point for the Mac OS X, it was only appropriate that they released the 2008 edition just in time for the launch of Leopard in October. This upgrade brings a ton of new features to iPhoto and in fact completely redesigns iMovie. The main feature Steve Jobs touched on during his press conference was iPhoto’s ability to automatically organize libraries of photos into events based off time stamps. Events can be split into multiple events and separate ones can be merge back together and named accordingly. With this new feature users may now search for a event’s name and find a neat set of photo instead of having to search through filenames directly. Once photos are rated using the new star rating system, users can hide photos that they don’t like, but do not want to delete. (Just like the system in iTunes) And as for iMovie, the application now supports importing video from just about any HD camcorder in addition to DV and clips from Digital Cameras. With the new faster and more efficient interface, users can quickly skim through clips, preview the movie, drag/drop to re-organize clips, add tracks from iTunes, create voice overs, and use the new effects. The exporting function has been improved to support the iPod, iPhone, Apple TV, and YouTube formats in addition CD/DVD.

And as a bonus for .Mac subscribers, iLife 08 will support easy uploading to share Photos and Videos with both Mac and Windows users. iLife also includes an updated iWeb with new interactive Widgets and an updated GarageBand. iLife is now available online and in stores for a retail price of $79.

iWork 2008:

“Pages and Keynote make it incredibly easy, and even fun, for anyone to create stylish documents and presentations very quickly,” said Steve Jobs, Apples CEO “Numbers rounds out the iWork suite, which is far more intuitive and easy to use than anything else out there.”

And the final announcement was the new iWork 2008, which includes a new innovative spreadsheet application called Numbers and upgraded versions of Keynote and Pages. Numbers features a new concept called Intelligent Tables, which is supposedly revolutionary, while Keynote got new effects/transitions/animations and Pages got a word processing and a page layout mode. iWork 08 also retails for a price of $79 and is also available online and in stores now!

Links: Apple iMac | iLife 2008 | iWork 2008 | Keyboards